What is AR™?
The world's first and largest commercial augmented reality event.
It's purpose is to accelerate the industry in order to make the physical world our platform.
"Our spaces are becoming the computer. Our things are becoming the computer. We are becoming the computer."
- Mark Rolston (CCO, frog Design)
Smartphones have done away with the need for large backpacks and heads-up displays. It's making way for the birth of a lucrative and highly transformative new industry.
AR represents a brand new media type and a new type of user interfaces; the significance of which is on with par with the the first hypertext web browser or the introduction of the digital cellular phone.
AR may prove to be as significant as the introduction of the Internet itself; moving computers off desks and out of their separate modality into our lives.It will become a social necessity when it becomes a conduit for augmenting communications between people - rather than just being for information services.
Gartner Research alone expects it to be used by more than 30% of the mobile workforce by 2014.
Why Attend America 2010?
AR will define a new interactive relationship between mobile users as well as their surroundings. It will take us away from the idea of "digital" or "online" being a distinct or separate medium. As such the decade 2010-2020 offers unprecedented opportunities for the first entrants.
The debut event represents a world-class opportunity to meet and listen to thought-leaders and pioneers bringing the first tangible platforms, services and products to market.
Who Should Attend?
It's a must attend for venture capitalists; AR technologists and visionaries; branding and marketing experts; mobile operators; handset manufacturers; smartphone developers; technology strategists and entrepreneurs.
Seating is limited and going fast. To avoid disappointment please be sure to register today.
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The Need for AR?
Layar present at Emerging Communications (eComm) Europe 2009.